Good Landing Page Design Tips
What is a landing page?
This is the page of your site visitors came after having clicked on a link. The link might be on every page on your site or pay-per-click or banner advertising or search by keywords.
The objective of the landing site is leading your visitors to take a certain action. You do not want to leave your visitors, to do what you want to get from them. To you purchase the download button to order for an affiliate program of a free ebook or software to log in.for a course, or subscribe to the free newsletter.
The landing page is to copy a direct marketing. The visitors have landed here via a link on your site, publicity, research, pay-per-click, banner, and now want to convert them.
Here are some tips for making a good landing site …
1. Content relevance
The contents of the destination page must be relevant, what were the people
when you try to apply click through. The more
Game is the higher the possibility of conversion.
Concise 2.Be
Net written as writing offline differently. In general, when people surf the Internet, give short attention span, what they read. To be short and precise. When visitors come to your landing page is already inclined to buy, or you wish more information about the product or service. In any case, they give information, but be concise. Do not use more than three sentences to communicate a point. Thinkand concise with what you mean. Bullets to communicate the benefits of your product or service.
3.Get straight to the point
The landing page is a copy of a very personal marketing for your product or service or a product or service affiliation. Will you direct your visitors with ads, links to other sites. Let your visitors posh wade through a whole series of Hosh, before getting what they want.
4.Focus
Dedicate a landing page,only a product or a service. Do not try to promote more products on it (unless they are of the same category of products) and services on one page. Create landing pages and campaigns, if the promotion of more products or services. Focusing on a single product or group of products on each landing page.
5.Be Facts
Use the numbers and facts, rather than the public.
General: lower prices
Fact: prices fall by 20 percent
6.Clear Call to Action
Tell your visitorsWhat do you want to do. Buy now, click here for download, register the name and e-mail or otherwise. They have all calls to action text not store fat.
7.Readable Text
Sure, there's a lot to a page with white background and black characters search. But it is certainly easier to read text as a background with red characters blacks. Remember, it is the word they sell. Your website visitors must be able to read the scrolling text.
8.Navigation Links
Not at all, if youmight help. The only connection that you want your website visitors to choose the landing page is to connect the call to action.
9.Graphics and images
Keep the visual effects to a minimum, if one audio video on-line destinations or on business, real estate, sale or execution. Note that for direct marketing, is the word they sell. Graphics and images intended only to improve the communication of text, not clouds.
10.Grammatical and spelling
Checkthrough the text and correct any errors of grammar and spelling. Otherwise, we are your visitors a bad impression of you and the company you represent. Once visitors have the negative impression, it becomes difficult to convince them of the product or service you are promoting. First impressions count a lot.
11.Make personally
Making personal contact with your visitors in touch. Use a lot of you and your text.
12.Make the text clear and easyunderstand
Avoid slang or jargon. Use words and phrases
People understand easily. Use short sentences and the sentence in active voice.
A good landing page will always sporting good conversion rate compared to the evil. Take time to think and rethink, work and rework your landing pages. Do not make the mistake of just optimizing for search engines. It is necessary to optimize the landing pages for the people. In the final analysis, is to be people whoTurnover.
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